Relevant Resources
Deighton, John A. “Dove: Evolution of a Brand.” Harvard Business School Case 508-047, October 2007. (Revised March 2008.)
Deighton describes the changes Dove has made in their advertisements over time, and summarizes many of the advertisements used in “The Campaign for Real Beauty.” He writes about how Dove uses real women instead of models in advertisements, and also featured young girls with captions stating a feature the girl didn’t like about herself. He also summarizes a video Dove created that showed a woman’s face being transformed into “billboard glamour” through the use of Photoshop. In addition, in order to clarify to his audience what Dove’s goal was, Deighton includes Dove’s mission statement: “Dove’s mission is to make more women feel beautiful every day by broadening the narrow definition of beauty and inspiring them to take great care of themselves.” Deighton is a professor at the Harvard Business School, and he is an authority on consumer behavior and marketing, which makes him a credible source of information pertaining to Dove’s marketing strategies.
Laine, Samantha. "France Bans Models Who Are Too Thin. Should US Follow Suit?" Christian Science Monitor 3 Apr. 2015: n. pag. Academic Search Premier. Web. 10 Apr. 2015.
Samantha Lane informs readers about a recent law that was passed in France that bans “‘excessively thin’” models from walking on catwalks and being apart of advertising campaigns. She explains that modeling agencies and fashion houses that hire these models will face possible fines and imprisonment. In this article, Marisol Touraine, a health minister, states that this banning of extremely thin models is “an important message to young woman…who see these models as an aesthetic ideal.” Samantha Laine is an employee at The Christian Science Monitor, and this article was published The Christian Science Monitor, making it a credible source.
Lohr, Steve. "Retouched or Not? A Tool to Tell." New York Times 29 Nov. 2011: n. pag. LexisNexis Academic. Web. 10 Apr. 2015.
In Retouched or Not? A Tool to Tell, Steve Lohr describes a software tool that scientists from Dartmouth created to measure, on a scale from 1 to 5, how much a photo has been altered. The scientists say the scale should act as an incentive for photographers to not use as many alterations, so the use of Photoshop should decrease. This article is credible because it is from the New York Times, and it is written by Steve Lohr, who reports on technology, business, and economics for New York Times.
Lopez-Guimera, Gemma, et al. "Influence of Mass Media on Body Image and Eating Disordered Attitudes and Behaviors in Females: A Review of Effects and Processes." Media Psychology: 387-416. Academic Search Premier. Web. 10 Apr. 2015.
This article reviews research on the effects of the media on body image and eating disorders in females. Evidence from different fields of study such as eating disorders and health psychology show that there is a strong relation between the media and the thin body ideal. While the authors explain that further research needs to be done, they conclude that repeated exposure to the media can contribute to “body dissatisfaction, concerns over weight, and disordered eating behaviors.” This article is credible because it is based on research and was published in Media Psychology.
Wilksch, Simon M., Marika Tiggemann, and Tracey D. Wade. "Impact of Interactive School-Based Media Literacy Lessons for Reducing Internalization of Media Ideals in Young Adolescent Girls and Boys." International Journal of Eating Disorders: 385-93. Academic Search Premier. Web. 10 Apr. 2015.
Described in this article is a study that was completed to find if media literacy lessons reduce media internalization in teenagers. They investigated student enjoyment, perceived value of message, effectiveness of a single lesson, and variables that predicted which students were most likely to benefit. 237 students received media literacy lessons and were surveyed in order to find how the lessons affected them. They found that the media literacy programs represent a promising solution to the body image and eating disorder problems. This source is a scholarly article that appeared in the International Journal of Eating Disorder, so it is credible.
Deighton describes the changes Dove has made in their advertisements over time, and summarizes many of the advertisements used in “The Campaign for Real Beauty.” He writes about how Dove uses real women instead of models in advertisements, and also featured young girls with captions stating a feature the girl didn’t like about herself. He also summarizes a video Dove created that showed a woman’s face being transformed into “billboard glamour” through the use of Photoshop. In addition, in order to clarify to his audience what Dove’s goal was, Deighton includes Dove’s mission statement: “Dove’s mission is to make more women feel beautiful every day by broadening the narrow definition of beauty and inspiring them to take great care of themselves.” Deighton is a professor at the Harvard Business School, and he is an authority on consumer behavior and marketing, which makes him a credible source of information pertaining to Dove’s marketing strategies.
Laine, Samantha. "France Bans Models Who Are Too Thin. Should US Follow Suit?" Christian Science Monitor 3 Apr. 2015: n. pag. Academic Search Premier. Web. 10 Apr. 2015.
Samantha Lane informs readers about a recent law that was passed in France that bans “‘excessively thin’” models from walking on catwalks and being apart of advertising campaigns. She explains that modeling agencies and fashion houses that hire these models will face possible fines and imprisonment. In this article, Marisol Touraine, a health minister, states that this banning of extremely thin models is “an important message to young woman…who see these models as an aesthetic ideal.” Samantha Laine is an employee at The Christian Science Monitor, and this article was published The Christian Science Monitor, making it a credible source.
Lohr, Steve. "Retouched or Not? A Tool to Tell." New York Times 29 Nov. 2011: n. pag. LexisNexis Academic. Web. 10 Apr. 2015.
In Retouched or Not? A Tool to Tell, Steve Lohr describes a software tool that scientists from Dartmouth created to measure, on a scale from 1 to 5, how much a photo has been altered. The scientists say the scale should act as an incentive for photographers to not use as many alterations, so the use of Photoshop should decrease. This article is credible because it is from the New York Times, and it is written by Steve Lohr, who reports on technology, business, and economics for New York Times.
Lopez-Guimera, Gemma, et al. "Influence of Mass Media on Body Image and Eating Disordered Attitudes and Behaviors in Females: A Review of Effects and Processes." Media Psychology: 387-416. Academic Search Premier. Web. 10 Apr. 2015.
This article reviews research on the effects of the media on body image and eating disorders in females. Evidence from different fields of study such as eating disorders and health psychology show that there is a strong relation between the media and the thin body ideal. While the authors explain that further research needs to be done, they conclude that repeated exposure to the media can contribute to “body dissatisfaction, concerns over weight, and disordered eating behaviors.” This article is credible because it is based on research and was published in Media Psychology.
Wilksch, Simon M., Marika Tiggemann, and Tracey D. Wade. "Impact of Interactive School-Based Media Literacy Lessons for Reducing Internalization of Media Ideals in Young Adolescent Girls and Boys." International Journal of Eating Disorders: 385-93. Academic Search Premier. Web. 10 Apr. 2015.
Described in this article is a study that was completed to find if media literacy lessons reduce media internalization in teenagers. They investigated student enjoyment, perceived value of message, effectiveness of a single lesson, and variables that predicted which students were most likely to benefit. 237 students received media literacy lessons and were surveyed in order to find how the lessons affected them. They found that the media literacy programs represent a promising solution to the body image and eating disorder problems. This source is a scholarly article that appeared in the International Journal of Eating Disorder, so it is credible.